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Who is Bib, the Michelin Man?

Feb 20, 2013

Andre Michelin commissioned the creation of this jolly, round figure after his brother,
Edouard, observed that a display of stacked tires resembled a human form. The
artist's sketch of a bloated man made of tires was exactly what the brothers
had in mind.

One in particular, picturing the character lifting a beer glass and shouting,
"Nunc est bibendum! (Now is the time to drink!)" Seemed to embody
Michelin's slogan at the time, "Michelin tires swallow up all
obstacles."

The artist reworked the hulking figure, replacing the beer bottle with a nails and glass
that the character rose in a toast to all road hazards.

Today, the Michelin Man is one of the world's oldest and most recognized trademarks and it
represents Michelin in over 150 countries.

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